(DOWNLOAD) "Consumerism and the Movement of Housewives into Wage Work" by David R. Wells " eBook PDF Kindle ePub Free

eBook details

Title: Consumerism and the Movement of Housewives into Wage Work
Author : David R. Wells
Release Date : January 17, 2018
Genre: Social Science,Books,Nonfiction,Sociology,
Pages : * pages
Size : 3804 KB

Description

First published in 1998, this volume explores the connections between the rises in consumerism and the number of married women in paid work in light of the centrality of shopping and consumerism to the modern world. David R. Wells argues for women’s incomplete gains from consumerism through an analysis of married women’s employment, the structure of capitalism and the contradictory requirements of consumerism, the homemaker ideal and gender identity. Through this, Wells demonstrates how the gendered expectations of consumerism became motivating factors for women to join the workforce, resulting in higher standards of living and greater marital power.